PopSpots connect people to your content on a channel they know, but in a place they wouldn't expect it.
It's the internet in a box. No need for a network or for power, a PopSpot is completely and uniquely self-contained.
The PopSpot creates it's own WiFi network. You log-in and upload your content. Web pages, videos, vouchers, documents, forms… whatever you want to share.
Take your PopSpot with you and turn it on to activate. Users just need to find the network and your content will be waiting for them.
10 hours battery life, cross device compatibility and user data capture. All out of the box.
A small computer, which acts as a powerful server If they want more they can sign-in. Now you can tie up their experience to whatever they've been doing online.
We've put a lot into a small box. At the heart of the PopSpot is a micro-computer. This works as a web-server and also controls the content, power-management and network elements.
Then there is a WiFi module with an antenna. This creates the local network and handles communications with users' devices.
And lastly, but not least, there is small but durable rechargeable battery that provides the unit with its power and means it can be taken anywhere.
You manage the content on the PopSpot just like you would update a blog. A WYSIWYG editor allows you to create pages and upload files.
You update the PopSpot by connecting to its WiFi network using a laptop or mobile device. Any data you capture offline can also be accessed and downloaded when you connect.
The unit also stores interaction data and this can also be accessed once you have connected to the CMS.
Teachers and lecturers can walk into any classroom or theatre and share their slides, their recommended reading and supporting content with their connected audience.
Education and outreach programmes in rural and developing countries can also benefit from this portable content platform. Users don't even need a 3G signal, just a feature phone with WiFi capability.
Talk to users in taxis, coaches and trains. Even bus-stops can become live with content with a PopSpot.
Show passengers adverts, let them download mobile offers or even chat to each-other over this localised network.
With an optional 3G or 4G modem and solar powered trickle-charger you can even leave PopSpots in-situ and update them remotely.
Music and festival crowds are about as engaged as it gets. A PopSpot can give them access to extra content, artist information, even free sample tracks to download.
The PopSpot's data capture abilities means you can seize the moment and start a dialogue that can carry on after the show. A fully portable unit means it's perfect for tours and even busking.
Just because you're selling from a stall, a fair or even on the concourse at a station, doesn't mean you can't share content.
Offer company info, add people to your mailing list or give away vouchers for products. All this can be done with a PopSpot.
It's not just a pretty box, it's a marketing channel and a great way to drive ROI from pop-up and outdoor experiences.